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Callaway engineers used Artificial Intelligence and machine learning to create a radically different face design to promote faster ball speed in the center region of the face.
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Callaway's innovative Jailbreak Technology incorporates two internal bars that stiffen the body, placing more impact load on the face to promote fast ball speed. 
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Callaway's renowned 360 Face Cup promotes fast ball speed for consistent distance on center and off-center hits while the new Spin Control VFT adds spin to your scoring irons.
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Mack Daddy 4 is the new standard in wedge performance, led by Callaway's innovative new groove-in-groove technology for more spin.
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The M5 driver has a new multi-material head, designed as close as possible to the speed limit through a new breakthrough face technology. This optimized face combined with a more efficient inverse T-Track delivers a fast, forgiving, and personalized driver that's designed to increase ball speed for every golfer.
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The Speed Injection technology + Twist Face delivers a hot, yet accurate performance package in the new M6 driver. When you combine that with added club head speed through advanced aerodynamics, the result is a complete driver that delivers on all fronts. 
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For the first time ever, Twist Face has been engineered into fairway clubs. Thread the needle off the tee and start reaching par 5s in two with straight distance like never before.
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TaylorMade pushes the performance envelope to give players maximum distance and forgiveness in their game-improvement irons. The new Speed Bridge technology does exactly that while improving sound and feel at the same time. Distance has never felt as good as it does with the M5 & M6 irons.
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Mizuno's first Wave sole in a driver also allows the ST180 to contract and expand on impact - increasing energy imparted to the ball. With a new Forged SP700 Titanium Face the ST180 accelerates ball speeds noticeably past is predecessors.
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Building on the success of JPX 900 Tour irons, JPX 919 Tour offers a better sound and feel at impact, a smaller topline and a new brushed pearl finish for the ultimate modern blade design.
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The latest in Mizuno’s legendary player’s irons, MP-18 blends classic looks, an incredible feel and seamless integration between models like in no Mizuno iron ever before.
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The S18 wedge is the newest member in Mizuno's family of performance wedges with advanced center of gravity positioning. A true specialist wedge in every aspect (sole grind, profile, beveled top line and groove depth) from the 46-degree pitching wedge replacement to the 62-degree lob wedge in a mid-size, rounded profile.
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The new G400 drivers' streamlined shape advances aerodynamics and stability to our highest levels ever. The multi-material design combines reduced drag, a forged face to increase speed and distance, and a tungsten back weight for producing our fastest, most forgiving driver ever.
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Ping i500 irons are a compact, blade-style iron with some of the same ball-speed-enhancing technology as the G700 irons for, as Ping describes it, “unprecedented speed, power and distance.” 
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Already a big hit on tour, the M.O. for the new-and-improved version of Ping i200 irons is a MUCH softer feel and more consistency due to a larger, softer insert and tighter groove tolerances.
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A tour-player-inspired, soft-feeling and compact forged design that is Ping’s most customizable wedge to date due to multiple graphic and stamping options.
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Titleist TS Driver offer two distinct designs that bring more speed to your game. TS2 lets you swing aggressive with maximum forgiveness across the face, while TS3 offers an adjustable sweet spot for speed-tuned performance.
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Titleist's new Speed Chassis is the result of a two-year mission to deconstruct the driver and then design greater speed into every detail. Now available in two designs, each born to bring the future of Titleist speed to your game.
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The all-new 718 AP3 irons truly represent the best of both worlds. Everything learned from creating and advancing the AP1 and AP2 irons merged to create Titleist's longest, fastest player's iron ever. It's the player's distance iron.
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Introducing Vokey Design SM7™ wedges. Through improved progressive CG, optimized spin milled grooves, and the game's benchmark for Tour validated grinds, new SM7 wedges offer maximized spin, control, and consistency for more confidence on every shot. Put the highest level of wedge performance in your hands.
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